BBS 05: Marketing Strategies and Tactics: PR and Beyond

January 25, 2005 at 12:33 PM

Blog Business Summit comments on Buzz Bruggeman and Pete Blackshaw’s session on Marketing Strategies and Tactics: PR and Beyond.

Buzz takes the stage first. He goes into a bunch of stories about his personal experiences with technology and communication. My take on technology is about innovative products. He had a technology blog where he sometimes mentioned political issues. A reader wrote him “I love your software, I hate your politics, and I am going to pray for you” ..and that’s when he started his second blog. When I write about software in a blog posts I talk about how to make something better. That’s what blogging like this is all about; giving people a picture about how to do something. Buzz is showing how ActiveWords works. Of course he moves into the infamous story about Joe Nacchio… yes, that one about the CEO dumping his stock as he’s speaking at a conference complaining about unfair evaluation of his company’s stock. Now he’s going into podcasting. He gave away copies of ActiveWords to people who would listen to his podcast about Skype.

Pete is at center now stage, right on time. How can we think about the blog space as a marketer. Fun with numbers. He’s showing a bunch of analytic data (yay!): what’s BBS 05’s buzz? 9th most popular keyphrase on the internet today. Scoble gets the buzz sweepstakes. Blogs are cool vs. blogs suck… shows blogs are still very cool. Moblogs or Podcasting… podcasting has passion, moblogs are still on the radar. Sample of blogs in the world for 2004… where is it geographically concentrated, in order: US, Iraq, then China, and France. Some good points made, but the stealer here was when an IM popped up in the middle of his presentation.