Keep Personas Simple

November 29, 2004 at 8:26 AM

Don Norman has posted the sidebar content that is to be published in The Persona Lifecycle: Keeping people in mind during product design. The post is entitled Ad-Hoc Personas & Empathetic Focus. I think the takeaway here is that, as Henrik Olsen said, "Personas doesn't have to be rocket science." Often times I find web teams a usability experts stressing over getting the factual data nailed down and checking to ensure that every persona possible is accounted for. This is overkill and don't really cater to the purpose personas at large. Keep it simple, go with what you know, let the rest fall in place. [from GUUUI]